CoachAD
Platform supporting the Well-Being of Athletes
CoachAD is an initiative focused on athletes and their well-being post their athletic careers.
Just like Adi Dassler, we strongly believe that athletes play a pivotal role in our society. Adi often offered retired athletes various opportunities to build a second career by leveraging their experiences and core capabilities.
CoachAD will provide boutique consulting solutions, a full service asset management platform and a network of global relationships specializing in servicing the needs of athletes.
The Adi Dassler Legacy Platform will provide opportunities and solutions for those looking to build upon their athletic career.
About
life-long growth, early & ongoing preparation for a lasting legacy and successful second career
- CoachAD will assist and mentor athletes and their agents by developing their active participation in commercial, legacy and Investment decisions.
- Our project is built on the legacy of Adi Dassler, who frequently offered retired athletes various opportunities to build a second career by leveraging their experiences and commitment to excellence – an innovative approach at the time and the inspiration for us today.
- For many athletes, too little time during their active career is spent on defining life ambitions and legacy vision. This career development process ideally needs to start at an early career stage. Athletes often lack support in their transition to a second career path.
- We are partnering with athletes, agents, commercial & branding experts and academia to develop a robust methodology of assessing an athletes’ need and mentoring requirements in each career stage.
- The exclusive access to Investment services from the ADLEGACY ecosystem will enable the athletes to build a solid Investment strategy and find entrepreneurial opportunities.
- The goal of CoachAD is to establish a successful community of athletes who are prepared to develop and build their own legacy.
