Bringing his
spirit back
to life through different, family-led Investments.
N° 01
The Legacy
100 years ago our grandfather Adi Dassler changed the world of sports and business alike. Inspired by his legacy, encouraged by our mother, Adi’s oldest daughter, we are continuing the Dassler story, expanding the legacy he has passed on to us. Sports and business is our passion and focus as well. This is our time to continue the legacy. We are writing the next chapter of the Adi Dassler story.
“What belongs together should be together” – and in that spirit we are happy to announce that adidas is part of our Legacy platform.
We are the 3 sons of Inge Dassler – Klaus, Horst and Stefan – the oldest of the 3rd Generation. We are blessed with having been able to spend significant time with Adi which has left us with incredible memories.
Welcome to the Adi Dassler Legacy platform.
Today
Future
We are continuing the Legacy
Our Investments
Sports & lifestyle movement
N° 02
Global sports tech Investment.
Global Sports Tech Investment
The leAD Sports platform, investing in and supporting the Adi Dasslers of today’s world from pre-seed through growth.
N° 03
The future of sports & lifestyle movement.
Expanding to new geographies –
ADLEGACY China.
Together with our local partners in China, we will bring the future of Sports and Lifestyle movement to China. With several ADLEGACY China innovation hubs around the country, we support the empowerment of aspiring entrepreneurs. Providing Investment and network solutions will position us as a key player in the Sports and Lifestyle movement.
-
Sports Innovation
Hubs -
Strategic funding solutions
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Lifestyle movement
N° 04
The multi-
family office.
The Adi Dassler International Family Office was originally founded in 2014 in Nassau, The Bahamas by the three sons of Inge Dassler, the oldest daughter of Adi and Kathe Dassler, founders of adidas. ADIFO is a privately owned, independent multi-family office with global reach.
ADI Dassler International Family Office
State of the art, tech focused multi-family office based in the US.
Our focus and specialty is private investing, also referred to as venture capital, direct and co-investing and in some instances private equity. The Dassler Family has been participating in private investing for more than 85 years. That pioneer spirit and entrepreneurialism is still evident in the Dassler Family and the Adi Dassler International Family Office today. Direct investing was and is an integral part of the family’s overall strategy today.
As a result of our global legacy and experience, we strive to share our competence network, professional relationships and bespoke solutions with our client families. We pride ourselves on our client focus and the strong relationships we develop with families, individuals and institutions, and we assure that client interest and transparency are always placed first.
N° 05
The family spirit
History was written… a Legacy was born… Modesty – Humility – Passion; values which defined us all for generations…
N° 06
More to come
AD Next Visions.
CoachAD
CoachAD is an Investments focused on athletes and their well-being post their athletic careers. Just like Adi Dassler, we strongly believe that athletes play a pivotal role in our society.
CoachAD
House of Dassler
Adi Dassler Legacy has partnered with a Hollywood based producer and script writer to create “House of Dassler”, a series telling the true story of the Adi Dassler family.
House of Dassler
Pieces of the Legacy NFTs
The Adi Dassler Family Archives offers a great range of collectables preserved for eternity - “NFT History Tickets“ would make them accessible for everyone around the world.
Pieces of the Legacy NFTs
Our partnerships
We partner with experts to expand the AD Legacy.
